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How do I write a press release about a splash pad event?
Quick answer
A splash pad press release runs 1 page, leads with FOR IMMEDIATE RELEASE and a clear headline, opens with a 2-sentence news hook, includes 2-3 supporting paragraphs with quotes, and ends with boilerplate and contact info. Send to local media at least 1 week before the event.
Press releases announce news to media in a standard format reporters can quickly scan. Structure for splash pad releases: (1) FOR IMMEDIATE RELEASE at top, with date and contact name, phone, email; (2) headline 8-12 words, specific and concrete; (3) subhead with 1-2 sentences of detail; (4) lead paragraph answering who, what, when, where, why; (5) 2-3 body paragraphs with one quote from a named source (organizer, parks director, advocate); (6) supporting facts and data; (7) call to action — attend, RSVP, learn more; (8) ### or end mark; (9) About paragraph (boilerplate) for the issuing organization; (10) media contact info. Keep to 1 page. Email to the right reporter list (parks beat, family beat, city hall) at least 1 week before the event. Follow up 48 hours before with a one-line reminder. Include 1-2 high-resolution photos and links rather than attachments.